Squaw Valley USA Serves Up 100" of Fresh Snow and Ice Cold Drinks

Squaw Valley USA Serves Up 100" of Fresh Snow and Ice Cold Drinks

BROADCAST QUALITY MPEG 2 B-ROLL FOOTAGE - Available after 3:00pm PST, Feb 19, 2009.

STORY SUMMARY: (Squaw Valley USA, Olympic Valley, California) – Over eight feet of fresh snow this month has made for spectacular ski and snowboarding conditions at Squaw Valley USA and the brand new Ice Bar at High Camp adds to the winter fun.

FOOTAGE INCLUDES: Current video showing skiers and snowboarders enjoying fresh snow, and the Ice Bar at High Camp. Shot at Squaw Valley USA February 18-19.

SUPPORTING COPY: Squaw Valley USA has received over eight feet of new snow in the month of February and with blue skies returning this week, the skiing and snowboarding is the best of the season.

Squaw Valley USA is 100% open, with fresh and packed powder conditions and 4000 acres of skiable terrain, including the sought-after Silverado canyon area, which opened Wednesday with untracked powder conditions.

Squaw Valley USA also recently opened a new attraction, the brand new Ice Bar at High Camp, the resort's expansive upper mountain guest complex at elevation 8200'. The Ice Bar is an outdoor bar made entirely out of ice - over 15,000 pounds of it - serving fresh signature drinks, ice cold beer and barbecue items to skiers and snowboarders. The bar is is constructed with 48 350-lb ice blocks and took 15 workers 4 days to build during storm conditions. It was carved with chain saws, chisels, Japanese carving saws and nail board grinders. It includes two shot luges, a grill and DJ's on weekends. The Ice Bar is Squaw Valley's newest addition for mountain-top dining, featuring incomparable views of the mountain and Lake Tahoe. Dinner and apres-ski dining, night skiing and ice skating are also available.

For complete Squaw Valley event and operations information, visit www.squaw.com.
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SOUNDBITES:
- Phil Gruber, Moss Beach CA
- Parminder Sikand, San Rafael, CA
- Rainer Genschel San Francisco, CA
- Scott Rutter, Squaw Valley Food & Beverage Director

LOCATORS:
- Squaw Valley USA, Lake Tahoe, CA.

Footage provided by:
Squaw Valley USA/Lake Tahoe Media Center
Contact: Savannah Cowley
(530) 581-7130
scowley@squaw.com

TAPE COPIES AND DUBS: To request a hard copy/dub of any segment on BetaSP or Mini DV, please call (530)583-4206 or email eric@tahoemediacenter.com