SQUAW VALLEY USA ANNOUNCES 2009-2010 SEASON PASS PRICING – OVER $1000 OFF LAST YEAR’S ADULT PASS

SQUAW VALLEY USA ANNOUNCES 2009-2010 SEASON PASS PRICING – OVER $1000 OFF LAST YEAR’S ADULT PASS

BROADCAST QUALITY MPEG 2 B-ROLL FOOTAGE - Available after 11:30am PDT, March 16, 2009.

STORY SUMMARY: (Squaw Valley USA, Olympic Valley, California) – Lake Tahoe’s top ranked ski resort has announced that season pass prices for the 2009-2010 season have been slashed by $1000, in honor of the celebratory season that marks the 60th Anniversary of Squaw Valley’s founding and the 50th Anniversary of Squaw Valley hosting the 1960 Winter Olympics.

FOOTAGE INCLUDES: Recent b-roll video of Squaw Valley USA, plus soundbites from Squaw Valley Ski Corp. Chairman and CEO, Nancy Cushing.

SUPPORTING COPY: Lake Tahoe’s top ranked ski resort announced today that season pass prices for the 2009-2010 season have been slashed by $1000, in honor of the celebratory season that marks the 60th Anniversary of Squaw Valley’s founding and the 50th Anniversary of Squaw Valley hosting the 1960 Winter Olympics. Coined the “50/60 Pass,” the drastically reduced 2009-2010 season pass is on sale March 20, 2009.

“It is our hope that the re-structured season pass pricing is seen as a welcome benefit during these tough economic times,” says Squaw Valley USA Chairman & CEO Nancy W. Cushing. “With an incredible lineup of festivities in store for 2009-2010, the 50/60 Pass is an invitation to make Squaw Valley your home mountain and to join us next season in celebrating our heritage.”

The 2009-2010 season-long celebration is anchored by magnificent events in recognition of the resort’s 60th Anniversary and the 50th Anniversary of the 1960 Winter Olympic Games. The 50/60 celebration kicks-off opening day, Nov 21, 2009, when Squaw Valley pro-skier and base jumper, Shane McConkey, base jumps out of the resort’s legendary Cable Car.

In conjunction with the 50/60 celebration, the following is the adult pricing for the 2009-2010 season pass - if purchased by May 11, 2009.

BRONZE - $369
Valid 7 days a week beginning November 20, 2009
•Includes FREE night skiing/riding
Not valid:
Saturdays from December 27, 2009-February 28, 2010
December 27, 2009-January 3, 2010
January 16-17, 2010
February 13-14, 2010

SILVER - $469
Valid 7 days a week beginning November 20, 2009
• Includes FREE night skiing/riding
Not valid:
December 27, 2009-January 2, 2010
January 16-17, 2010
February 13-14, 2010

GOLD - $949
Valid 7 days a week beginning November 20 through the end of the season
Perks include:
4 vouchers for $20 off an Adult All Day lift ticket
4 FREE Adult group lessons
15% off Squaw Valley retail purchases
Hosted Passholder party
Summer Cable Car with purchase by May 11
FREE night skiing/riding

PLATINUM - $1499
Valid 7 days a week beginning November 20 through the end of the season
Perks include:
Invitation to 1 "early-up" date per month
Access to Squaw out-of-bounds program
Ski with Jonny Moseley dates
2 complimentary Adult All Day lift tickets
10 FREE Adult group lessons
Hosted Passholder party
20% off Squaw Valley retail purchases
FREE 10 Wax Card
4 vouchers for $20 off an Adult All Day lift ticket
Summer Cable Car with purchase by May
FREE night skiing/riding

Complete child, young adult, senior and race team pricing is available at www.squaw.com.

Squaw Valley USA offers the highest uphill capacity of any resort in North America, served by 33 lifts and the most expansive and convenient parking of any Tahoe resort. From the main public parking lot, preferred parking lot or valet parking, guests can be on the lifts in a matter of moments from the time they park their vehicle – even on peak weekends and holidays. To preserve the coveted Squaw Valley USA mountain experience, only a limited number of 2009-2010 season passes are available at the initial discounted rate.

Purchasing Online
The 50/60 pass can be purchased online at www.squaw.com beginning at 9 am (PST) on March 20, 2009. Purchasers can fill out all paperwork and payment information online.

Purchasing By Mail
Purchasers may fill out the season pass form, include method of payment and return to us by mail according to instructions on the form. Pass forms must be postmarked May 11, 2009 by the USPS for the early season price guarantee.

Purchasing in Person at Squaw Valley USA
The 50/60 pass can be purchased in person by visiting the Squaw Valley Season Pass office; this must be done by end of the business day on May 11, 2009 to guarantee this low price.

All 50/60 Passholders will receive a confirmation receipt at time of purchase, and can pick up their 2009-2010 season pass at the Squaw Season Pass Office beginning June 20, 2009.

The deadline for this pricing is May 11, 2009 at midnight (for online purchases) or at close of business (3 pm) in the Season Pass Office. After that time, the 2009-2010 pass prices will increase.

For complete Squaw Valley event and operations information, visit www.squaw.com.
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SOUNDBITES:
- Nancy Cushing, Chairman & CEO, Squaw Valley Ski Corp.

LOCATORS:
- Squaw Valley USA, Lake Tahoe, CA.

Footage provided by:
Squaw Valley USA/Lake Tahoe Media Center
Contact: Savannah Cowley
(530) 581-7130
scowley@squaw.com

TAPE COPIES AND DUBS: To request a hard copy/dub of any segment on BetaSP or Mini DV, please call (530)583-4206 or email eric@tahoemediacenter.com