Fresh Snow Builds Anniversary Anticipation At Squaw Valley USA

BROADCAST QUALITY MPEG 2 B-ROLL FOOTAGE - Available after 11:00am PST, Nov 12, 2009.

STORY SUMMARY: (Olympic Valley, Calif.) – Another in a series of early season storms has left the slopes at Squaw Valley USA covered in white, building anticipation for the resort's November 21st 60th Anniversary Opening Celebration.

FOOTAGE INCLUDES: B-roll of snowfall at Squaw Valley USA, plus Soundbite.

SUPPORTING COPY: (Olympic Valley, Calif.) – With only 9 days before the opening day of its 60th Anniversary season, Squaw Valley USA has again received a coat of fresh snow, heightening anticipation of the coming season.

3-4" of snow had fallen at the base early this morning. By mid-morning sunny skies and white slopes provided a spectacular scene. For a view of the snow on the upper mountain, skiers and snowboarders can check out Squaw’s Uber Cam at http://www.squaw.com/squaw-ubercam.

"The fresh snow gets people excited about the season," commented Savannah Cowley, Squaw Valley's spokesperson.“This anniversary season, tied with an Olympic year, is a big deal at Squaw Valley USA.”

Squaw Valley USA is celebrating two major anniversaries this season - the 60th anniversary of its founding and first season, in 1949-50, as well as the 50th anniversary of the Eighth Olympic Winter Games, which were held at Squaw Valley in February, 1960. The opening day of the season, on Saturday, November 21st, will feature a host of activities, including a BASE jump demonstration out of the Cable Car, a balloon drop, and an anniversary party in the Olympic Plaza.

All season pass holders are invited and encouraged to pick up their season pass early so they're ready when the season gets underway. Squaw Valley is accepting pass photo submissions online to expedite delivery of the passes. For more information about Season Passes, visit www.squaw.com.

For more information about Squaw Valley USA call 530-583-6985 or visit www.squaw.com. To take advantage of one of the many early season lodging packages contact Squaw Valley Central Reservations at 800-545-4350 or visit www.squawvacations.com. Site of the VIII Winter Olympic Games, Squaw Valley USA is located five miles north of Lake Tahoe along the Truckee River on Highway 89. The year-round resort offers 4,000 acres of lift served terrain including half pipes and terrain parks, ice-skating, snowtubing, indoor rock climbing, an Olympic Winter Games Museum, shopping, dining and more. For more information call 530-583-6985, or visit www.squaw.com.

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SOUNDBITES:
- Savannah Cowley, Spokesperson, Squaw Valley USA.

LOCATORS:
- Squaw Valley USA, Lake Tahoe, CA.

Footage provided by:
Squaw Valley USA
Contact: Savannah Cowley
(530) 581-7130
scowley@squaw.com

TAPE COPIES AND DUBS: To request a hard copy/dub of any segment on BetaSP or Mini DV, please call (530)583-4206 or email eric@tahoemediacenter.com