TAHOE PICKS UP 2.5 FEET OF NEW SNOW, 30 FEET THIS SEASON

BROADCAST QUALITY MPEG 2 B-ROLL FOOTAGE - Available after 3:00pm PST, March 4, 2010.

Click here for Snowfest B-roll Footage

STORY SUMMARY: (NORTH LAKE TAHOE, California/Nevada) – North Lake Tahoe has some of the best snow in the country, with more than 30 feet accumulating at area ski resorts.

FOOTAGE INCLUDES: Scenic and skiing/snowboarding shots taken March 4, at North Lake Tahoe, Alpine Meadows Ski Resort, and Squaw Valley USA, plus soundbites (see below).

SUPPORTING COPY: A whiteout yesterday gave way to bluebird skies this morning as North Lake Tahoe ski resorts picked up 18 inches of snow in the last 24 hours, 2.5 feet of snow over the last few days and 30 feet this season.

North Lake Tahoe celebrates its long winter season with SnowFest, a 10-day carnival and one of the region’s most popular annual family celebrations, which kicks off this Friday with Opening Ceremonies, fireworks and laser light show at Squaw Valley.

In its 29th year, SnowFest runs through Sunday, March 14 and is expected to draw thousands of attendees, with the majority of events free to spectators. The annual favorites are back, along with expanded special events, including the Mamasake Extreme Food Challenge for those with a strong stomach; 20th Annual Gar Woods Polar Bear Swim in Tahoe’s frigid waters; Tahoe City SnowFest Parade; Sunnyside Luau; the Great Ski Race, an annual cross country adventure; Kings Beach Ice Castle and Lighting Contest; Wacky Winter Human Bowling with snow saucers and inflatable pins; Tahoe City Golf Course’s “Dog Pull”; Joe King Poker Tournament and the 2nd Annual Ta-Hoe Nalu Arctic Standup Paddleboard Race.

North Lake Tahoe vacations get even sweeter with winter deals. A new electronic kiosk, put together by the area visitors bureaus at www.gotahoenorth.com/cool-deals now offers a one-stop shopping venue for screamin’ lodging, ski, activities, dining and entertainment specials and values. Best of all – the site is updated daily.

For more information about winter activities, ski resorts and special events, along with current weather conditions in North Lake Tahoe, click to www.GoTahoeNorth.com.

North Lake Tahoe is a 45-minute drive from the Reno Tahoe International Airport, two hours from Sacramento International Airport and just over three hours from San Francisco International Airport. For lodging reservations, recreation and event details, call North Lake Tahoe at 1-877-949-3296 or visit www.GoTahoeNorth.com. Visitor information centers are located at 380 North Lake Boulevard in Tahoe City and 969 Tahoe Boulevard in Incline Village. The North Lake Tahoe Visitors Bureaus, Incline Village Crystal Bay Visitors Bureau and the North Lake Tahoe Resort Association, work together to promote North Lake Tahoe as a premier, year-round destination.
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SOUNDBITES:
- Andy Chapman, Director of Tourism, North Lake Tahoe Resort Association
- Rachael Woods, Communications Manager, Alpine Meadows Ski Resort

LOCATORS:
- Tahoe City, North Lake Tahoe, CA/NV
- Alpine Meadows, North Lake Tahoe, CA/NV
- Squaw Valley USA, North Lake Tahoe, CA/NV

Footage provided by:
North Lake Tahoe Resort Association
Contact: Pettit Gilwee 530-583-2138
Pettit@PureTahoeNorth.com

TAPE COPIES AND DUBS: To request a hard copy/dub of any segment on BetaSP or Mini DV, please call (530)583-4206 or email eric@tahoemediacenter.com