Snow Alert: Fresh, New Snow at Squaw Valley and Alpine Meadows

STORY SUMMARY: [Olympic Valley, Calif. / Tahoe City, Calif.] February 15, 2012 - Squaw Valley and Alpine Meadows just received a blast of up to 12 inches of new snow at the summit from last night's storm. Combined with the 14 inches that fell a few days ago, the resorts have 26 inches of new snow that has accumulated over the last few days. A similar series of showers that recently hit the region are predicted over the weekend. This is perfect timing for skiers and riders visiting for the upcoming President's Day holiday. Visitors will be able to enjoy ideal conditions across 5,000 acres of open terrain, 35 lifts, 6 terrain parks and a jib pipe - offering 54 terrain park features.

FOOTAGE INCLUDES: B-roll of skiing and snowboarding at Squaw Valley, plus resort soundbites. Shot Wednesday, February 15, 2012.

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SUPPORTING COPY/NEWS RELEASE:
Squaw Valley and Alpine Meadows just received a blast of up to 12 inches of new snow at the summit from last night's storm. Combined with the 14 inches that fell a few days ago, the resorts have 26 inches of new snow that has accumulated over the last few days. A similar series of showers that recently hit the region are predicted over the weekend. This is perfect timing for skiers and riders visiting for the upcoming President's Day holiday. Visitors will be able to enjoy ideal conditions across 5,000 acres of open terrain, 35 lifts, 6 terrain parks and a jib pipe - offering 54 terrain park features.

Guests visiting over the President's Day holiday will have more than new snow to look forward to with a variety of events taking place at Squaw Valley and Alpine Meadows. Kid-O-Rama is a weeklong celebration, Feb. 18-25, for kids of all ages. Big trucks, street parties, balloon animals, kids' concerts, races, s'mores and snowtubing are just a few of the festivities in the lineup. At Alpine Meadows, Feb. 18, skiers and riders will kick off their boots and get down at the Apres Ski Party Featuring Headphone Union. And Feb. 23-24 marks the second annual Rahlves Banzai Tour stop at Alpine Meadows. This event combines the competitive excitement of skier and boardercross with the speed-thrill of a downhill race.

There is no better time to take advantage of the Tahoe Super 2, a limited time offer available only for two more days (through Feb. 17). Priced at $98 ($49 per day), the Tahoe Super 2 provides two days of skiing and riding with absolutely no date restrictions and is valid for any two days in the  2011/2012 season (the two days do not need to be consecutive). The Tahoe Super 2 also includes two additional afternoons, 12:30-4 p.m., of skiing and riding at Squaw Valley or Alpine Meadows.

With new snow and more on the way, now is a great time to plan ahead and take advantage of the incredible value of the Kids Ski Free package - purchase an adult two-day lift ticket and receive two children's two-day tickets for free when you stay at The Village at Squaw Valley. Rates start at $158 per person, per night. Not valid Feb. 17-20, 2012. Other restrictions apply.* The Village at Squaw Valley is located in the heart of Squaw Valley, just steps away from the lifts, and is a quick shuttle ride to Alpine Meadows.

*Rate for Kids Ski Free package includes one adult two-day lift ticket. Based on two adults, per night, two-night stay for a standard room, up to four children for free. Rate does not include taxes. Offer is subject to change and availability. Lift tickets are valid the day after check-in, and are for consecutive days. Offer is valid for one-night stays and available for other room types, rates will vary.

SOUNDBITES/INTERVIEWS:
- Jenny Kendrick, Squaw Valley/Alpine Meadows Spokesperson
- Meaghen Rafferty, Tahoe City
- Becca Waldo, Tahoe City
- Sebastian Atterhem, Stockholm, Sweden

LOCATORS:
- Squaw Valley, Olympic Valley, Lake Tahoe, CA.
- Zip Code: 96146

FOOTAGE PROVIDED BY:
Squaw Valley

Contact: Jenny Kendrick, Alpine Meadows
(530)581-8321
jkendrick@skialpine.com

Amelia Richmond, Squaw Valley
(530) 581-7111
arichmond@squaw.com

About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley's one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate ski-in/ski-out lodging experience.

About Alpine Meadows
Ranked as a top winter resort by SKI Magazine, Alpine Meadows is known for its abundant and varied skiable terrain, family-friendly atmosphere, and innovative children's ski and snowboard programs. Alpine's seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike.  Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 14 lifts.  With its high annual snowfall, the resort boasts one of Tahoe's longest skiing and boarding seasons, which this past season, along with Squaw Valley, ran through July 4th. For more information, please see www.skialpine.com. 

Squaw Valley and Alpine Meadows recently joined forces, bringing the two ski resorts under common ownership. Skiers and riders can now access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on the Tahoe Super Pass or any lift ticket.

For great winter lodging packages, call 1-866-366-7261 or visit squaw.com or skialpine.com.

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