PRODUCERS, ASSIGNMENT EDITORS, WEB CONTENT EDITORS**
BROADCAST B-ROLL FOOTAGE AVAILABLE
SNEAK PEEK OF CABELA’S® OPENING NEAR RENO-TAHOE
Outdoor Superstore Set to Open November 16
SUMMARY: Reno, Nev. (Nov. 12, 2007)
is coming early for hunting, fishing and outdoor enthusiasts
with the Nov. 16 opening of Cabela’s® in Reno, Nev.
thousands of products from its world-famous catalog, the store
will also have a number of educational and entertainment attractions
including hundreds of animals in museum-quality dioramas, a
two-story Conservation Mountain with running waterfalls and
stream and 26,000-gallon aquariums stocked with live fish. With
so much to experience, Cabela’s estimates that store visitors
stay an average of 3.5 hours.
will mark the opening of Cabela’s 25th store and will
be the only Cabela’s store in Nevada, California or Oregon.
The store expects that over half of its visitors will travel
from more than 50 miles – with a large number of visitors
expected from northern California.
to the Fishing Hunting and Wildlife Service’s National
Survey in 2006, there are 1.7 million people in California who
participate in fishing, 284,000 in hunting and 2.8 million in
wildlife-watching (away from home).Californians spend $2.3 billion
on fishing; $732.4 million on hunting; and $4.6 million on wildlife
America’s Adventure Place has long been a favorite destination
for hunting, fishing and outdoor enthusiasts with abundant adventure
available in the nearby Sierra and Northern Nevada wilderness.
In addition to Cabela’s, two other nationally branded
outdoor retail companies are planning to open stores in Reno-Tahoe.
Scheels is scheduled to open the world’s largest selection
of sports, sportswear and footwear under one roof in Sparks
in late 2008, and Bass Pro Shops has announced that it plans
to open an Outdoor World Superstore in conjunction with Station
Casino’s proposed property at the junction of the Mt.
Rose Highway and U.S. 395. With the ability to provide the full
experience A to Z, Reno-Tahoe will outfit travelers for almost
any adventure imaginable.
more information about Reno-Tahoe, visit: www.visitrenotahoe.com.
For more information about Cabela’s, visit www.cabelas.com.
INCLUDES: Sneak peek video from inside the new store,
including footage of the lifesize diorama, huge indoor aquarium,
fishing and hunting sections, kid's area, clothing, outdoor
- John Castillo, Cabela's Spokesperson
LOCATOR: Reno, NV.
BY: The Reno-Sparks Convention and Visitors Authority
Contact: Jenny Franklin, Switchback PR + Marketing (530) 550-2252,
INFORMATION / BetaSP REQUESTS:
Reno/Lake Tahoe Media Center
Media Alert: PDF
| Text | Word
Right-Click and "Save As"
COPIES AND DUBS: To request a hard copy/dub
of any segment on BetaSP or Mini DV, please call (530)583-4206
or email firstname.lastname@example.org