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Multimedia News Release from Lake Tahoe Media Center

3 FOOT STORM TOTAL BRINGS SPRING POWDER DAYS TO SQUAW VALLEY USA

Duration: 3:10

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03/31/2010

BROADCAST QUALITY VIDEO FOOTAGE - Available after 4:00pm PDT, March 31, 2010.

STORY SUMMARY: [Squaw Valley USA] March 31, 2010 – A strong storm has left up to 3 feet of new snow at Squaw Valley USA in the last 36 hours, bringing a spring powder day to eager skiers and snowboarders.

FOOTAGE INCLUDES: Broll of storm/powder day skiing and snowboarding at Squaw Valley USA, and soundbites, shot March 31, 2010 at Squaw Valley USA.

SUPPORTING COPY: [Squaw Valley USA] March 31, 2010 - A strong storm has left up to 3 feet of new snow at Squaw Valley USA in the last 36 hours, bringing a spring powder day to eager skiers and snowboarders.

A chance of snow showers remain in the forecast in the days ahead, providing continued fresh ski conditions, and at the same time allowing travelers easy access to Squaw Valley USA to enjoy the excellent conditions this weekend.

Squaw Valley USA is known for Lake Tahoe's longest and most complete season and will be open through May 9th, with superb springtime skiing and snowboarding, and a host of spring events, including weekly pool parties at the spectacular High Camp Swiming Lagoon and Spa, and fun events like the annual Billy Dutton Uphill Race on April 11th, and the Lake Cushing Classic Pond Crossing (date tba).

SEASON STATS

  • To date this season, Squaw Valley USA has received over 428” or more than 35 feet of snow on the upper mountain.
  • Current base depths measure 139-151” on the upper mountain.
  • Squaw Valley is 100% open, offering skiers and riders the most terrain (4,000 acres) and best lift access (uphill capacity 49,000/hr) in Lake Tahoe, plus numerous amenities including the High Camp Swimming Lagoon and Spa, ice skating, and shops and restaurants in the Village at Squaw Valley.
  • The most up-to-date resort conditions, operations, event schedules and live mountain cams are available at www.squaw.com or call 530-583-6955.

2010-2011 SEASON PASSES & 2010 SPRING PASSES ON SALE NOW!

  • 2010/11 Season Passes are on sale starting at just $369! Skiers and riders can buy a 2010 Spring Pass for just $129 with purchase of any of next year’s season passes or for $179 if purchased separately.
  • Spring passes activate tomorrow, April 1st and are valid 7 days a week for the rest of the season!

Take advantage of North America’s best snow conditions with discounted ski-n-stay packages at Squaw Valley USA! Call Squaw Valley Central Reservations at 866-366-7261.Site of the VIII Winter Olympic Games, Squaw Valley USA is located five miles north of Lake Tahoe along the Truckee River on Highway 89. The year-round resort offers 4,000 acres of lift served terrain including half pipes and terrain parks, ice-skating, snowtubing, indoor rock climbing, an Olympic Winter Games Museum, shopping, dining and more. For more information call 530-583-6985, or visit www.squaw.com.
-end-

SOUNDBITES/INTERVIEWS:
- Jin Joo, San Francisco
- Dave McCormick, SV Guest Services
- Dave Bottomley, Tahoe Vista
- Viola Myrann, Norway

LOCATORS:
- Squaw Valley USA, Olympic Valley, Lake Tahoe, CA.
- Zip Code: 96146

Footage provided by:
Squaw Valley USA
Contact: Amelia Richmond
(530) 581-7130
arichmond@squaw.com

TAPE COPIES AND DUBS: To request a hard copy/dub of any segment on BetaSP or Mini DV, please call (530)583-4206 or email eric@tahoemediacenter.com