SPRING STORM ENSURES EXCELLENT SKI CONDITIONS AT TAHOE

BROADCAST QUALITY MPEG 2 B-ROLL FOOTAGE - Available after 1:30pm PDT, March 31, 2010.

STORY SUMMARY: (NORTH LAKE TAHOE, California/Nevada) – A strong spring storm delivered over 2.5 feet of new snow to North Lake Tahoe resorts in the last 24 hours, ensuring excellent ski conditions well into the spring season.

FOOTAGE INCLUDES:
Scenic and powder day skiing/snowboarding shots taken March 31, at Alpine Meadows Ski Resort, plus soundbites (see below).

SUPPORTING COPY:
A fast-moving spring storm rolled through North Lake Tahoe yesterday, leaving 2.5 feet of new snow at the ski resorts’ higher elevations and ensuring excellent conditions for the remainder of the season. But spring also means a bevy of special events, and the zanier the better.

On Donner Summit, Sugar Bowl Ski Resort hosts Totally Tubular 2-for-1 80’s Day Thursday, April 1 through Sunday, April 4. Guests are encouraged to break out their 80s, one-piece neon attire and hit the slopes with 2-for-1 lift tickets.

Mt. Rose–Ski Tahoe offers up a Pond Skimming Contest Saturday, April 3 for the first 50 entrants. The resort is also putting on a Spring Carnival that day with live music on the deck, prize giveaways and taco and beer specials.

Squaw Valley USA hosts the first-ever nationwide Professional Ski Patrol Olympics Friday, April 16 through Sunday, April 18 in honor of the 50th anniversary of the 1960 Squaw Valley Olympic Winter Games. The competition ranges from sled races, beacon competitions and simulated bomb throws.

Alpine Meadows Ski Resort hosts the annual Mad Cow Downhill Sunday, May 16 when the first person who makes it down from the top of Summit Char to the Lodge wins a 2010-2011 midweek season pass.

North Lake Tahoe vacations get even sweeter with spring deals. A new electronic kiosk, put together by the area visitors bureaus at www.gotahoenorth.com/cool-deals now offers a one-stop shopping venue for screamin’ lodging, ski, activities, dining and entertainment specials and values. Best of all – the site is updated daily.

For more information about winter activities, ski resorts and special events, along with current weather conditions in North Lake Tahoe, click to www.GoTahoeNorth.com.

North Lake Tahoe is a 45-minute drive from the Reno Tahoe International Airport, two hours from Sacramento International Airport and just over three hours from San Francisco International Airport. For lodging reservations, recreation and event details, call North Lake Tahoe at 1-877-949-3296 or visit www.GoTahoeNorth.com. Visitor information centers are located at 380 North Lake Boulevard in Tahoe City and 969 Tahoe Boulevard in Incline Village. The North Lake Tahoe Visitors Bureaus, Incline Village Crystal Bay Visitors Bureau and the North Lake Tahoe Resort Association, work together to promote North Lake Tahoe as a premier, year-round destination.
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SOUNDBITES:
- Andy Chapman, Director of Tourism, North Lake Tahoe Resort Association
- Dave Wilderotter, Owner, Tahoe Dave's Skis and Boards
- Hunter Walker, Nashville, Tennessee
- Judi Seargeant, San Diego, CA.

LOCATORS:
- Alpine Meadows, North Lake Tahoe, CA/NV

Footage provided by:
North Lake Tahoe Resort Association
Contact: Pettit Gilwee 530-583-2138
Pettit@PureTahoeNorth.com

TAPE COPIES AND DUBS: To request a hard copy/dub of any segment on BetaSP or Mini DV, please call (530)583-4206 or email eric@tahoemediacenter.com